Going Viral

Updated: Aug 16

I've detested the word viral since it was first put to use describing rapid dissemination on the world wide web of a creepy, totally valueless animation of a dancing baby. Hard at work on a project to increase value of product for the company I was working for at the time, the animation circulated around the office offering opportunity for many others having nothing better to spend their work time on than to waste hours watching and yakking on and on about the damn thing. Thereafter, the world wide web has been plagued by countless such useless images, videos and bits of information being wildly shared and consumed by mindless social media consumers. But now that SARS-CoV-2 has so efficiently and relentlessly taken up residence in human hosts, the most relevant meaning of the word viral has been gloriously restored, and I couldn't be happier because this virulent strain of coronavirus is effectively cutting through the bullshit effect of its alternate, wholly moronic meaning.


Going viral now insists on a reality which is as undeniable as it is unavoidable. SARS-CoV-2 is an agent of change relentlessly separating wheat from chaff, and the end result will be a world freed from vast heaps of uselessness society has been frantically accumulating like so much road grime since the end of World War II. SARS-CoV-2 is already wiping out businesses of little or no value and will continue to do so even as so-called rescue loans our esteemed politicians eagerly grant through the public funds coffer draining programs of their thinly disguised smash-and-grab operations proceed in vain.


SARS-CoV-2 may be the ultimate viral sensation of the 21st century and only those capable of rapidly and effectively adapting to this microbial reality gone viral will survive its relentless threshing force, possibly becoming averse to engagement in zero-value activities altogether.